Affinion Partner, Trilegiant Awarded Patent

New Patent for Online Loyalty Program Awarded, Trilegiant Loyalty Solutions Builds on Base from Netcentives

RICHMOND, VA. – June 10, 2003 — Trilegiant Loyalty Solutions (TLS), a leading provider of loyalty programs, has received a new patent for the on-line delivery of various incentive and loyalty programs.

Earlier today, the United States Patent and Trademark Office granted to Trilegiant Corporation, the parent company of TLS, U.S. Patent Number 6,578,012, entitled “Fully Integrated, On-line Interactive Frequency and Award Redemption Program.”

The new patent supplements patents relating to the online delivery of incentive and loyalty programs that were originally issued to Netcentives. Trilegiant purchased these patents at auction in December 2001 and they have been widely licensed to entities providing online incentive or loyalty services. “We`re very pleased that we can continue to build upon the valuable portfolio of patents that we acquired from Netcentives,” TLS President Marti Beller said. “These patents help us to continue in our role as a leader in the incentive and loyalty industry while providing an enhanced level of business certainty for our client base.”

Trilegiant is also actively continuing to defend its patents from infringement. The company is currently suing Orbitz, LLC for infringing on these patents in the United States District Court for the District of Delaware.

Trilegiant Loyalty Solutions (TLS) ( helps organizations motivate, reward and retain their most valued customers, employees and partners primarily through the administration of points-based loyalty solutions. TLS provides a full range of solutions, ranging from private-label rewards programs to time and money saving products, to more than 175 clients in a diverse array of industries. For more than 20 years, TLS has delivered compelling results to clients in the form of increased loyalty, competitive differentiation, savings on commodity products, and overall improved profitability.

TLS is a subsidiary of Trilegiant Corporation, a leader in the membership services and loyalty businesses. Based in Norwalk, Connecticut, Trilegiant provides products and services that touch the lives of more than 100 million Americans. It is the successor to Cendant Membership Services, Inc. and Cendant Incentives.

Media Contact:
Marti Beller
Office: (804) 217-6422
Email: [email protected]

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